NORDA 005 - Social Campaign

A social media campaign for the NORDA 005, designed to capture the shoe’s lightweight construction, race-day performance, and technical innovation through a cinematic, high-impact visual approach.

Inspired by the visual language of NORDA’s official campaign, I developed an alternative creative direction tailored for short-form social content. Set against a sun-scorched desert landscape, the film combines fast-paced editing, seamless transitions, and cinematic close-ups to showcase the shoe’s distinctive materials, construction, and performance-driven design.

Dust, airborne particles, wind effects, shallow depth of field, and heat haze bring texture and movement to the environment, creating a visual contrast between the harsh desert terrain and the shoe’s lightweight engineering. The color palette follows the project's visual references, reinforcing a cohesive, premium outdoor aesthetic.

The project includes three platform-specific edits for Instagram, TikTok, and YouTube, along with two supporting graphic assets for Instagram and TikTok. Each version is designed to deliver a visually engaging product story while adapting to the viewing experience and format of each platform.

Responsible for: All

Software: Seedance 2.5, Lyria 3 Pro

Skills: Creative Direction, Storyboarding, AI Video Generation, Cinematic Product Visualization, Macro Close-Ups, Camera Movement, Product Lighting & Composition, Atmospheric Effects, Motion & Transitions, Social Media Content Adaptation

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