SCAD X Harbor Picture week 1
SCAD X HARBOR PICTURE
1/7/20254 min read
Pitch Presentation
January 13, 2025
FX Design / References
Wei(Click here to see Wei’s website) and I have been discussing the division of responsibilities for the effects and shots. Wei will be responsible for Shot 2 (Blooming Flower) and Shot 3 (Water Droplets), while I will focus on Shot 3, Shot 4, and Shot 5, which involve Water Droplets, Liquid in the Bottle, and Perfume Mist.
As I had a fever over the weekend (thank you to my team for their understanding), I took the time to gather some references that align with the visual direction I want to achieve. My goal is to create effects that are both realistic and visually stunning, balancing beauty and realism.
January 12, 2025
Deciding the Product, Shots, and Concept / Working on Pitch Presentation
Today, our team focused on finalizing the product and starting the pitch presentation. After careful consideration, we chose Coco Chanel No. 5 as our product. We were drawn to the concept of this commercial because it aligns perfectly with the luxurious and natural vibe we want to convey. Additionally, considering the limited time available for modeling, this choice allows us to balance creativity and feasibility effectively.
The key elements of this perfume—floral and woody—have inspired us to incorporate natural motifs into our design.
Reference Video
I found these two commercials that really caught my eye. I love the composition and overall design, which aligns with the direction we want to take. Based on these references, we decided to pursue a similar concept and tone for the entire commercial.
January 10, 2025
storyboard created by Shannon(Click here to see Shannon’s website.)
Shot Design
For the shot design, we aim to use a variety of frame compositions to make the commercial visually dynamic. We plan to achieve smooth transitions using natural elements such as petals and water droplets, which will enhance the fluidity and elegance of the piece.
Storyboard
The storyboard, created by Shannon, reflects the color tone we envision for the entire commercial. It emphasizes a golden hue to complement the background sunset, enhancing the luxurious and natural vibe we aim to achieve while seamlessly integrating the product with its environment.
Why I Chose This Product
I selected this product because it allows us to incorporate soft, elegant elements into the commercial, aligning with the luxurious aesthetic we want to achieve. The product itself has a visually stunning exterior that exudes luxury, while its interior provides opportunities to creatively showcase its textures and transformative qualities.
Product Overview
Inspiration and Previous Ads
About the Brand
Clé de Peau Beauté is known for its luxurious skincare products and its philosophy of empowering radiance. Key brand highlights include:
Skin Intelligence: Harnessing the natural abilities of the skin to maintain its optimal condition.
Advanced Skin Science: Pioneering research and cutting-edge technology in skincare.
The Pursuit of Perfection: Commitment to delivering products of unparalleled quality.
Empowering Radiance: Helping users unlock their most radiant and confident selves.
Why It’s Perfect for Our Project
This product aligns with our goal of highlighting luxury while offering flexibility in production. We can create a visually compelling narrative by exploring both the luxurious exterior and the transformative qualities of the product's interior. This approach will resonate with the audience and elevate the overall appeal of our commercial.
January 9, 2025
Pitch to Teammates
After Class Two, we decided that each team member would select a specific product, pitch it to the group, and discuss which one would work best for our project. For my pitch, I chose Clé de Peau Beauté La Crème.
Idea Brainstorming
Initially, our team decided to focus on showcasing the product in an elegant and visually striking way to achieve a luxurious feel for the commercial. We considered various product categories, such as jewelry, skincare/makeup, or perfume. Each teammate researched references and pitched their ideas to the group, and I compiled the following list during Class Two to share with my teammates.
My goal was to find products that allow us to explore their interiors creatively, adding a unique and captivating element to the commercial. Below is the list of references I collected:
Luggage
Perfume
Watche
Skincare
Makeup
Modern Makeup Product Commercial | La Prairie makeup ad | Product Promo Video Editor | Increditors
Soft Matte Complete Foundation & Concealer for Full Coverage That Lasts | NARS
Soft Fluid Long-Wear Foundation SPF20 | Skincolor de la Mer™ Collection by La Mer
Camera
January 8, 2025
Team
I am thrilled to participate in the collaboration class this quarter, building on the valuable insights I gained last term. I am also deeply grateful to Harbor Picture Company for serving as our mentors and providing their expertise throughout this journey.
During the first class, teams were assigned, and I am excited to collaborate with this group of exceptionally talented artists: (Link to their website)
I look forward to learning and creating alongside them as we tackle this project together.
January 7, 2025